5 Tips for a Perfect Pitch at Startup Marylandís STRT1UP Road Show

Posted by: Economic Development Team on Monday, September 12, 2016

Local entrepreneurs will get a chance to pitch their business ideas and receive valuable support from business mentors and other leaders in the entrepreneurial space at Startup Maryland’s STRT1UP Road Show in Indian Head on September 16.

If you’re an entrepreneur or small businesses owner, consider registering to hop on the Startup Maryland bus on September 16 and pitch your idea or business on the STRT1UP Road Show mobile video studio. The pitch videos will be posted on the Startup Maryland YouTube channel, providing increased visibility for entrepreneurs or startups.

The tour is not only a great opportunity for Charles County entrepreneurs and startups to shine, but also for the Town of Indian Head and many local partners involved, including TechFire—established by the Energetics Technology Center (ETC)—the NSWC Indian Head EOD Technical Directorate, College of Southern Maryland, Charles County Chamber of Commerce, and the Military Aliance Council (MAC). It’s an opportunity for the community to come together to see the resources that are available to help local businesses and a valuable networking opportunity as well.

The entrepreneurial community has rallied together to help Charles County entrepreneurs “perfect the pitch” before the Startup Maryland bus rolls in this week, with programs like SMIT to help companies prepare their pitches. If you were unable to schedule time for SMIT’s coaching, below are some tips from Kim Mozingo, TechFire program manager and serial entrepreneur.

  1. Get Registered. This is a key first step. Interested entrepreneurs can sign up to pitch on September 16 here.
  2. Know Your Why. Be prepared to talk about why your idea or business matters (not just to you) to your intended audience (customers or clients) and how that idea or business will provide a solution or fulfill a need/void. Be sure to have an “ask”—do you want investors, partners, customers?
  3. Tell A Story. The best presentations tell a memorable story and stand out from the hundreds to thousands of pitches people hear. Give your story a beginning, middle, and logical end, and make it interesting!
  4. Practice, Practice, Practice! The more you practice, the more comfortable you will be with your pitch. Practice in front of friends, family, strangers, the mirror, a video camera…and ask for feedback.
  5. Time Your Pitch. Pitches should not be so longwinded that your audience loses the point of your story (look at #3). A good rule of thumb for a pitch of this nature is to keep it about 3 minutes. It’s not a lot of time, so time your pitch when you practice, and try to time it when presenting to make sure you’re not running long.

The Charles County Economic Development Department is excited to be a partner in bringing Startup Maryland to Indian Head. To learn more about how the EDD can help startups, entrepreneurs and small businesses, visit our Entrepreneurship page or contact us at info@meetcharlescounty.com.

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