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This presentation explores how small businesses and startups can leverage a 3-statement financial model—integrating the income statement, balance sheet, and cash flow statement—to gain a clear, interconnected view of their financial health. It highlights how accurate forecasting supports decision-making, risk management, and investor confidence. Attendees will learn the key steps in building an effective model, common pitfalls to avoid, and how to use scenario analysis and performance tracking to drive sustainable growth. Designed for founders and financial leaders, this session offers both strategic insight and practical tools for turning numbers into actionable business intelligence. Presenter, Steve Lucas, Looking Further LLC