Events

Most small businesses rely on social media and hope for results…but effective marketing is a system, not a single tool. In this practical, easy-to-follow session, Kat Hozik of Devaney & Associates breaks down how the full marketing ecosystem works together to build visibility, trust, and growth. You’ll see how your website acts as your home base, social media starts the conversation, email nurtures relationships, referrals and reviews build credibility, and advertising amplifies what’s working to reach the right audience faster. Most importantly, you’ll learn how these channels connect so your efforts feel strategic and not scattered. Perfect for business owners who want clarity without complexity, this session delivers a simple framework to help your marketing attract the right people, strengthen your brand, and turn attention into action. Presenter, Kat Hozik Business Development Associate Devaney & Associates, Inc.