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This webinar introduces a practical approach to cost modeling, pricing, and profitability analysis for small and growing businesses. Many organizations rely on informal estimating methods or historical averages when pricing their work. While these approaches may be quick, they often lead to inconsistent pricing, missed opportunities, or margin erosion after a project is awarded. This session focuses on how to build and use a simple, structured cost model to improve pricing confidence and financial outcomes. It also highlights common mistakes businesses make when developing and using cost models — and how to avoid them. In addition, the webinar introduces customer and product profitability analysis techniques, including the concept of the “whale curve,” to help businesses understand where profits are generated and where they may be unintentionally lost. The content is designed to be practical and applicable across industries, including manufacturing, services, and government contracting. Participants will leave with actionable frameworks they can apply immediately to improve estimating accuracy, pricing discipline, and overall profitability. Key Topics Covered -Building a simple, effective cost model -Understanding direct vs. indirect costs and cost drivers -Common estimating and pricing mistakes -Using cost models to support better decisions -Introduction to profitability analysis (customers and products) -Understanding and applying the “whale curve” -Identifying and addressing profit leakage Presenter, Bruce Gochnour, Principal; BLN NexGen Edge, LLC