Exports Expand Opportunities: The New African Marketplace Energizes American Businesses

Posted by: Economic Development Team on Tuesday, February 5, 2019

“Ubuntu” is an African word emphasizing connectedness between people of the world. A philosophy embraced by Nelson Mandela, it stresses actions benefiting the greater good. America and Africa’s growing trade relationship is an excellent example of “ubuntu.” Imports from Africa and exports from America boost both economies in powerful ways. In 2017, the US had a $39 billion two-way goods trade with Sub-Saharan Africa — and revenues for both economies are on the rise.

Whether American businesses are exporting electrical machinery or business expertise, they’re bettering world communities while improving their bottom lines. On March 14, Charles County Economic Development’s International Trade Seminar will help area companies explore opportunities in new African markets. Speakers and sessions will pave the way for market entry and success.

The export market isn’t simply for global giants; companies at any size and stage are encouraged to get in the game. The African Growth and Opportunity Act (AGOA), a trade program encouraging US-African trade and investment, expands exports to the US and fosters favorable business conditions in Sub-Saharan Africa. The International Trade Seminar will school attendees on guidelines, conditions on the ground, and provide success strategies within the new African marketplace.

Headlining speakers Ian Oliver and Ross Ensor hail from ISI Consultants, which assists US companies with entry and expansion in African markets. Their relationships within these markets and expertise in strategy, marketing, and operations will position local companies for lift-off. Representatives from US government trade agencies and small businesses active in or considering African markets will lend ideas and expertise.

If you’re a small business hoping to invest in a worthy international marketplace, please join us at the Waldorf Hilton Garden Inn, 10385 O’Donnell Place, from 7:30 am to 1:00 pm on March 14. Register today!

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