As the weather grows colder, we crave comfort—by the cup or by the bite. Coffee shops and bakeries in Charles County are revealing their resilience in 2020, brewing up fresh strategies and promotions to keep their businesses open.
Coffee Culture Reimagined
While most travels grounded to a halt last spring, Erich Hermann’s coffee traveled over 27,000 miles between March and September. Determined to reach their customers despite the circumstances, Wee Bean Roasters kept their machines brewing. With his La Plata store under construction and the impact of COVID-19 on his team, Hermann innovated on the spot to keep his business going.
“We take employee and customer health and safety very seriously,” he explained, “so we had to reform our business model.” A revised business plan carried Wee Bean through the hard months, helping them open their new shop this fall.
Hughesville’s Six Planes Coffee Roasters, which launched in June, delved into the at-home coffee option by shipping beans six days a week. The company taught the fine points of coffee curation on social media, helping them gain followers and orders.
“We recognized that if people were going to enjoy their coffee at home, we needed to be prepared to help them brew better. We have focused our time on educating customers who are new to specialty coffee so that they can have the ultimate experience at home,” said Amanda Adkins, COO.
Recently reopening in September, Indian Head’s Clarity Coffee House is working double-time to welcome back customers. Clarity is making up for lost time through app ordering, revamped seating, and masked baristas.
Bakeries Who are Bouncing Back
La Plata’s Charles Street Bakery took to social media, baking “toilet paper” cakes that were instant sell-outs. Their curbside and local delivery helped customers continue to celebrate milestone moments. Now, the bakery is currently prepping for the holiday rush, so be sure to put in your order ASAP!
Also embracing curbside pickup, order ahead options, and contactless payment, b. doughnut is ready to help you get your fix of doughnuts. Their beautifully styled photos attracted Instagram followers and has yielded sell-out orders. Their La Plata shop is open for indoor and outdoor enjoyment, with appropriate distancing, sanitation, and capacity caps.
Small businesses have challenges ahead, but together, we can keep them open for business. Charles County’s COVID-19 Restaurant Relief Grant open for applications until November 30, alleviates costs associated with related expenses. Community support of business initiatives—in person and online—keeps sales and spirits high.
Is your small business a standout? Share your 2020 triumphs today.