SBDC: Stop Getting Ghosted by Google - How AI Search Decides Who Gets Found (And Who Disappears)

If you've noticed your website traffic declining or your business isn't showing up in search results like it used to, you're not imagining things. The rules of online visibility have fundamentally changed. Search engines now use AI to decide which businesses get recommended to potential customers—and which ones get filtered out entirely. What worked two years ago (keywords, backlinks, traditional SEO) isn't enough anymore. In this workshop, you'll learn exactly how AI-powered search engines evaluate and rank businesses, and what you need to do differently to stay visible to the customers actively looking for what you offer. You'll walk away with: -Clear understanding of how AI search works (without the technical jargon) -The 3 biggest reasons businesses are losing visibility right now -Specific changes you can make this week to improve your discoverability -A framework for evaluating whether your current digital presence is AI-search ready -Free diagnostic tool: AI Search Visibility Audit to assess where you stand This session is for you if: -You've noticed declining website traffic or fewer organic leads -You're concerned about staying visible as search continues to evolve -You want to understand what's actually happening "behind the scenes" with AI search -You're ready to adapt your digital strategy for how people actually search today Presenter, Kristen Noelle Wiggins Messaging, Marketing, and Media Strategist