SBDC: Business Plan or Marketing Plan: Choice? Insights, Tips and Tools

This statewide Maryland SBDC training helps business owners understand the differences, purposes and practical uses of a Business Plan versus a Marketing Plan. Participants will learn when each plan is needed, who the intended audience may be, and how these tools support business focus, funding readiness, certifications, and growth. The session highlights key components of both plans, including market analysis, customer targeting, competitive positioning, marketing strategies, financial projections, and sources and uses of funds. Attendees will also be introduced to SBDC templates, research tools, and no-cost training resources available through the Maryland SBDC Network and the U.S. Small Business Administration. This training provides business owners with clear, actionable guidance to develop focused plans that support informed decision-making and long-term success. Presenter, Bill Hitte; Maryland SBDC