The Economic Development Department (EDD) received the 2017 Maryland Economic Development Association (MEDA) Marketing Award in the small community category for its Map Pen marketing campaign. The honor was presented at MEDA’s annual conference on Monday, May 1. MEDA’s awards celebrate the people, projects, and programs that are transforming lives by creating opportunities, inspiring innovation, and enriching communities.
"This award demonstrates what happens when you give talented people the flexibility to be creative,” said Charles County Economic Development Department Director Darrell Brown. “Someone comes up with an idea, someone else on the team adds to it, another one contributes on top of that, and before you know it, something really good becomes something really great."
Charles County developed the Map Pen, a pen with a pull-out map of county’s location in the Washington, D.C. metro area, to promote the county as a strategic location for business, as well as raise brand awareness both within and outside of the county.
Charles County Government Television created a humorous video promoting the Map Pen by recreating a conversation of someone trying to describe Charles County’s location with and without the Map Pen. EDD used a social media campaign to raise awareness of the pen, using the hashtag #CharlesMapPen to encourage residents to take the Map Pen with them on their travels both in the county and beyond and share a photo. As a result, the pen traveled to more than seven countries and seven states—from New York City to Australia.
After introducing the Map Pen to the community at the 2015 Fall Meeting, the EDD worked with local businesses and other key community stakeholders to further promote and distribute the pen.
"This is a multi-department effort and award,” said Charles County Economic Development Department Deputy Director Marcia Keeth. “The Economic Development Department is grateful for the collaborative efforts of our Media Services colleagues who really went the extra mile in creation of the video!"
To learn more about the Map Pen marketing campaign and the MEDA award, visit www.youtube.com/watch?v=ZGhESDlkHhk&feature=youtu.be.