SBDC: Storytelling that Sells: How to Win Customers’ Hearts (and Wallets)

Facts tell, but stories sell…and today’s most impactful storytellers are blending creativity with the smart use of AI to amplify their message. This session explores how to turn your mission, values, and customer wins into compelling narratives that build trust, deepen connection, and inspire action. You’ll learn how AI can help you uncover story angles hidden in your data, transform testimonials into rich, engaging narratives, and draft or refine messaging more quickly without losing your authentic voice. We’ll also discuss how AI can personalize stories for different audiences and channels, and how a single strong narrative can be repurposed across blogs, emails, social media, and even ad campaigns. Perfect for business owners who want to elevate their marketing beyond promotions and discounts and use AI as a storytelling accelerator… not a story replacer. Presenter, Kat Hozik,Business Development Associate Devaney & Associates, Inc