SBDC: Cash Flow Is King — Building a Financial System That Funds Growth

This session reveals why revenue alone doesn’t signal business success and why cash flow is the true lifeblood of a healthy, growing enterprise. Participants will learn essential financial ratios in clear, practical terms and understand how these indicators guide smarter decisions. The training also introduces a straightforward blueprint for building a reliable cash-flow system that strengthens financial stability and ensures the business can support sustainable growth and expansion. -Why revenue is not success -Cash flow as the “lifeblood” of a healthy enterprise -Vital financial ratios explained in simple terms -A blueprint for building a cash-flow system that supports expansion Presenter, Michael Watyoka; Business Consultant, Executive Vice President & Board Member, Maryland Writers Association; Author of Builders Who Scale